عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Orumieh city as the provincial center, which is neighborhood with three countries and also due to having the second largest saltwater lake in the world, has a valuable natural, historical and ethno-cultural potentials in tourism field. The main goal of this study, is that by using strategic planning approach, while indicating the available potentials of orumieh city, it is tried to provide adequate and appropriate strategies and identify strategies to promote tourism for the residents' enjoyment from the tourism activity. In this article, firstly, for developing the components, 30 experts and technicians in urban affairs and tourism of Orumieh city were surveyed by using Delphi questionnaire and the list of internal and external factors required for strategic planning was prepared,
then by using field surveying method, the view of three groups including tourists, host residents and authorities about tourism , deficiencies and needs, were evaluated, in form of questionnaire method. To determine the sample size of tourists and host residents, Cochran sample size formula was used and about the authorities group, due to their small population of the statistical society, all of them were surveyed. .Cronbachs' alpha statistical test for questioner of tourists' group, host residents and authorities (0/89 , 0/90, 0/74 respectively) showed that this research has satisfactory validity and reliability. At the next step, to analyze the data and provide tourism development strategies, SWOT analysis pattern was used. And to determine relative weight of the components , a combination of the opinions of the three participants have been used. The final results indicate that the acceptable strategies in tourism planning of this city at the first priority is aggressive strategy(SO), and the diversification strategy(ST) and revised strategy ( WO) have the next priority in planning. Finally QSPM matrix was formed for each group of the strategies and prioritization of the strategies for the tourism development in orumieh city, have been presented in three groups.