نوع مقاله : مقاله پژوهشی
نویسنده
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
The results of some recent studies reveal that Chabahar city has great potentiality for international and domestic tourists attractions. Additionaly it has identified as a main and important tourism destination in Sistan and Balouchestan province.Despite this potentiality and situation it was not sucsessful in tourist attraction.The marketing of tourism to any country or market segment is associated with the interests or attitudes of clients.On the other hand "The Province Tourism Comprehensive Plan" emphasises on domestic tourism development strategy. Therefore the aim of this study is to identify some of the attitude and motives of Zahedanian citizens can be effect on this strategy. The data obtained through 545 questionnaires and analysed by descriptive statistics and factor analysis. The performed analysis find 7 factors that explain more than 58 percent of total variance across all items .the results provide a more detailed picture of Zahedanian citizens attitudes about travel to Chabahar. It is also found that Chabahar can be one of the Zahedanian citizens destinations and satisfies their wishes if proper planning and proportional marketing with the interest clients and wishes, is provided
کلیدواژهها [English]
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