نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری جغرافیا و برنامهریزی شهری، دانشگاه سیستان و بلوچستان، زاهدان، ایران
2 استادیار، گروه جغرافیا و برنامهریزی شهری، دانشگاه سیستان و بلوچستان، زاهدان، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
In today's competitive world, cities need to differentiate and highlight themselves to attract investment, tourists, skilled labor, and new residents. City branding, as a key strategy, plays an important role in this regard. For this purpose, the present study was developed with the aim of identifying and prioritizing effective factors in the competitiveness of Mahshahr port brand using the fuzzy Delphi method. The research method is applied in terms of objective, and descriptive and analytical in terms of execution method. The statistical population of this research consists of 25 experts from academia (professors of urban geography at Shahid Chamran University of Ahvaz and Islamic Azad University, Mahshahr Branch) and executive officials of urban management (employees of the municipality, city council, and governorate of Mahshahr port) and departments of tourism and handicrafts, industry, mining, and ports and maritime of Mahshahr, and the Imam Khomeini Port Special Economic Zone Organization, who were selected non-randomly and purposefully. Documentary and field methods were used for data collection. Then, based on the theoretical foundations obtained and using the fuzzy Delphi method, the most key factors affecting urban brand competitiveness were identified and prioritized in 5 dimensions and 72 factors. The results of the research indicate that attention to all dimensions is necessary in the field of urban competitiveness, and the "connection and communication" dimension with a value of 0/821 has the highest importance, and the "economic" dimension with a value of 0/733 has the least importance for developing the Mahshahr port city brand competitiveness model.
کلیدواژهها [English]
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