نوع مقاله : مقاله پژوهشی
نویسنده
دانشیار گروه جغرافیا و برنامه ریزی گردشگری، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
The present study aims to analyze rural residents’ attitudes and behaviors toward the smartization of rural settlements in the Northern Rudpey District of Sari County. This research is applied in nature and adopts a descriptive-analytical method. Data were collected through both library-based and field methods, with the questionnaire serving as the main research instrument. The statistical population of the study consisted of 193 residents from the villages under investigation, selected on the basis of the Cochran formula. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings showed that economic conditions had the highest mean score (23.56), while perceived ease of use had the lowest mean score (9.42). In addition, the mean score for ICT usage behavior was 23.23, for socio-cultural conditions 22.87, for attitude toward information and communication technology 16.36, and for perceived support 16.36. The results further indicated that the square root of the Average Variance Extracted (AVE) for the constructs of attitude (0.701), socio-cultural conditions (0.590), economic conditions (0.750), ICT usage behavior (0.681), perceived support (0.813), and perceived ease of use (0.810) were all greater than their corresponding maximum correlation coefficients. Accordingly, the hypotheses concerning the effects of socio-cultural conditions on attitude, and perceived ease of use on both attitude and behavior, were confirmed and found to be statistically significant, whereas the remaining hypotheses were rejected.
کلیدواژهها [English]
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