Factors Affecting Creativity and Innovation and its Role in Entrepreneurship in Rural Settlements of Doshman Ziari District, Mamasani County

Document Type : Research Paper

Author

Assistant Professor of Geography, Shi.C, Islamic Azad University, Shiraz, Iran

Abstract

Entrepreneurship is one of the important economic approaches in rural areas. The realization and implementation of this approach in rural areas requires different infrastructures and factors, including creativity and innovation. In order to improve creativity and innovation in rural areas, different factors should be identified and planned accordingly. The purpose of this research is to study and analyze the effective factors in improving creativity and innovation in entrepreneurship in the rural settlements of Mamsani county in Doshmen Ziari sector. The research method is descriptive-analytical and based on data collection through survey method. The data collection tool was a researcher-made questionnaire. The validity of the questionnaire was confirmed through the elite community and its reliability was also confirmed using Cronbach's coefficient greater than 0.70. The statistical population of the research was made up of rural residents, which were equal to 7702 people. Based on Cochran's formula, the sample size was determined to be 366 people. The result of the test showed that the indicators of rural entrepreneurship at the level of less than 0.05 and with an average of 2.759 were inappropriate. Also, 19 factors are known to be effective in creativity and innovation, in four major factors including empowerment and improvement of social capital (28.786 percent), legislation (19.712 percent), infrastructure (13.744 percent), and financial credits (518.51 percent). 8 percent) are categorized. The result of structural equation modeling showed that creativity and innovation factors can be effective in rural entrepreneurship with an explanation of 0.69 (equivalent to 69% of the variance). According to the results of the model, the most effective is related to the participation and group activities of the villagers with an explanation of 0.87. In general, creativity and innovation are effective in rural entrepreneurship and changing the existing situation, and operational planning should be emphasized in this field.

Keywords

Main Subjects

References

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Geography and Development
Volume 23, Issue 81
October 2025
Pages 1-30

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  • Receive Date: 13 December 2023
  • Revise Date: 10 June 2025
  • Accept Date: 15 June 2025

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