Analysis of Influencing Factors on Attitude Kermanshah Potato Farmers in using UAV Technology: Application PNTC-AUTAUT Integrated Model

Document Type : Research Paper

Authors

1 M. Sc of Rural Development, Department of Agricultural Extension & Education, College of Agriculture, Razi University, Kermanshah, Iran

2 Assistant Professor of Agricultural Extension & Education, College of Agriculture, Razi University, Kermanshah, Iran

3 Associate Professor of Agricultural Extension & Education, College of Agriculture, Razi University, Kermanshah, Iran

Abstract

Although there are acceptable infrastructures for precision agriculture in Iran, its adoption always has faced challenges and obstacles. A review of previous literature showed the issue of acceptance of these technologies not only in Iran but also in other overseas research has been studied in a one-dimensional and superficial manner. Therefore, the current study aims to analyze the issue of attitude to use one of the most important and practical technologies of precision agriculture, i.e. UAV, from a new perspective and using the PNTC-AUTAUT model. For this purpose, descriptive cross-sectional survey method was used. The statistical population was the potato farmers of Kermanshah city (N=596), according to Morgan's table, 234 of them were studied using systematic random sampling. The data was collected using a researcher-made questionnaire. The validity and reliability of the questionnaire were confirmed by a panel of experts and Cronbach's alpha test, AVE, and CR, respectively. The results of structural equation modeling showed that except for the factors: of community influence and perceived need, all the items raised in the model have a significant effect on the intention to use UAV technology. In this regard, the variables of perceived risks and perceived benefits of using technology with values of 0.248 and 0.244 have the greatest effect on the intention to use drone technology. Also, the mediating variable of required technical specifications has the greatest effect on the attitude to use drone technology. Based on the extracted results, it is suggested that by providing a suitable platform such as favorable investment, training of farmers, and promoting experts in the field of agriculture, the path forward to the use of new technologies, especially drone technology, can be shortened.

Keywords

Main Subjects

References

Ahmadi, M (2008). Precision Agriculture. Peyam-e-Jihad Agriculture Magazine. (78): 18-19.
https://sid.ir/paper/490378/fa
Bagheri, N. and Bordbar, M (2013). Identifying challenges facing development of precision agriculture in Iran. Journal of agricultural extension and education research.6(2-22): 97-107.
https://sid.ir/paper/189852/fa
Bagheri H, Gharine M, Bakhshande A, Taee J, Mehnatkesh A, Andarzian B (2014). Effect of drought tension and amount of nitrogen on yield and some qualitative and physiological traits of potato in Chahar Mahal va Bakhtiari climate conditions. 3(23): 5-22.
http://cpj.ahvaz.iau.ir/article-1-303-fa.html
Abbaszadeh, M., Mahmud molaei Kermani, B., Aghdasi Alamdari, F (2014). Sociological study of the intervening variable of social acceptance in the effectiveness of mass media on the tendency of woman to cosmetic surgery. Sociology of woman. 5(3-19): 47-65.
 https://sid.ir/paper/169084/fa
Abu, F., Jabar. J. and Yunus, A. R (2015). "Modified of UTAUT Theory in Adoption of Technology for Malaysia Small Medium Enterprises (SMEs) in Food Industry." Australian Journals of Basic and Applied Sciences. 9(4): 104-109.
https://www.researchgate.net/publication/280994776_Australian_Journal_of_Basic_and_Applied_Sciences_Modified_of_UTAUT_Theory_in_Adoption_of_Technology_for_Malaysia_Small_Medium_Enterprises_SMEs_in_Food_Industry
Abushakra, A. & Nikbin, D (2019). "Extending the UTAUT2 model to understand the entrepreneur acceptance and adopting internet of things (IoT)." In International Conference on Knowledge Management in Organizations. Springer. 339-347.
https://www.researchgate.net/publication/333711352_Extending_the_UTAUT2_Model_to_Understand_the_Entrepreneur_Acceptance_and_Adopting_Internet_of_Things_IoT
Adrian, A .M (2006). "Factors influencing adoption and use of precision agriculture." Auburn University.
https://etd.auburn.edu/bitstream/handle/10415/267/ADRIAN_ANNE_27.pdf?sequence=1
Alghazi, S. S., Kamsin, A., Almaiah, M. A., Wong, S. Y. and Shuib, L (2021). "For Sustainable Application of Mobile Learning: An extended UTAUT model to examine the effect of technical factors on the usage of mobile devices as a learning tool." Sustainability. 13(4): 1856.
https://www.researchgate.net/publication/349119933_For_Sustainable_Application_of_Mobile_Learning_An_Extended_UTAUT_Model_to_Examine_the_Effect_of_Technical_Factors_on_the_Usage_of_Mobile_Devices_as_a_Learning_Tool
Bervell, B. and Umar, I. N (2017). "Validation of the UTAUT Model: Re-Considering Non-Linear Relationships of Exogenous Variables in Higher Education Technology Acceptance Research." International Journal of Education and Development using Information and Communication Technology. 13(10): 6471-6490.
 https://www.ejmste.com/article/validation-of-the-utaut-model-re-considering-non-linear-relationships-of-exogeneous-variables-in-5041
Bosompem, M (2021). "Potential challenges to precision agriculture technologies development in Ghana: scientists’ and cocoa extension agents’ perspectives." Precision Agriculture. 1-23.
https://www.researchgate.net/publication/350590929_Potential_challenges_to_precision_agriculture_technologies_development_in_Ghana_scientists'_and_cocoa_extension_agents'_perspectives
Cambouris, A. & Zebarth, B. & Ziadi, Noura & Perron, Isabelle (2014). "Precision Agriculture in Potato Production." Potato Research. 57: 249-262.
https://www.researchgate.net/publication/277294176_Precision_Agriculture_in_Potato_Production
Chaudhary, R. R (2001). "Genetic variability and heritability in sugarcane." Nepal Agriculture Research Journal. 4 & 5: 56-59.
https://www.nepjol.info/index.php/NARJ/article/view/4870
Cheng, Julian. Ming-Sung., Kao, L. L. Y., & Lin, J. Y (2004). "An investigation of the diffusion of online games in Taiwan: An application of Roger's Diffusion of Innovation Theory." Journal of American Academy of Business. 5(1/2), 439-445.
https://mail.tku.edu.tw/myday/teaching/992/SEC/S/992SEC_T7_Paper_20110429.pdf
Eidi, S., Kazemiyeh, F., Zarifian, Sh., Mirloo, S (2020). Analysis of precision agiculture problems from the viewpoint of agricultural johad experts in Urmia. Journal of agricultural science and sustainable production. 30(1): 211-223.
https://sid.ir/paper/374652/fa
Fishbein, M., & Ajzen, I (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
https://www.researchgate.net/publication/233897090_Belief_attitude_intention_and_behaviour_An_introduction_to_theory_and_research
Gebbers, R.; Adamchiuk, V (2010). "Precision Agriculture and Food Security." Science. 327: 828-31.
https://www.researchgate.net/publication/41424902_Precision_Agriculture_and_Food_Security_Science3275967_828-831
Gharebigloo, M. and Zand, A (2016). Investigating the use of advanced technologies in improving agricultural performance (precision agriculture). International Conference on Modern Research in Agricultural Sciences and Environment. 3.
https://sid.ir/paper/860004/fa
Gholmohamadi, F. and Moaatamedi, M. K (2009). The use of ICT in sustainable development of agriculture and natural resources in Iran. Journal of Agricultural Engineering and Natural Resources System. 25. 37-46.
https://civilica.com/doc/124703
Ghorbanizadeh, V., Nangir, S. H, T., Roodsaz, H (2013). Meta-analysis of effecting factors on the information technology acceptance in Iran. Management research in Iran. 18(2-79): 177-196.
 https://sid.ir/paper/398649/fa
Hattingh, M. J., Maththee, M. C. & Lotriet, H (2014). "The expatriate information flow model: Towards understanding Internet usage in the Kingdom of Saudi Arabia." South African Computer Journal. 52: 1-17.
https://www.researchgate.net/publication/273001099_The_expatriate_information_flow_model_Towards_understanding_Internet_usage_in_the_Kingdom_of_Saudi_Arabia
Li, W., Clark, B., Taylor, J. A., Kendall, H., Jones, G., Li, Z., ... & Frewer, L. J (2020). "A hybrid modelling approach to understanding adoption of precision agriculture technologies in Chinese cropping systems." Computers and Electronics in Agriculture, 172, 105305.
https://www.sciencedirect.com/science/article/pii/S0168169919323191
Lin, T-Ch., Wu, Sh., Wang, K-L., Tsai, Ch (2015). "Factors Affecting Third-Generation Mobile Services: Applying the Purchase Intention Model." Journal of Organizational Computing and Electronic Commerce. 25(1): 47-75.
https://www.researchgate.net/publication/272391692_Factors_Affecting_Third-Generation_Mobile_Services_Applying_the_Purchase_Intention_Model
Mohaghar, A. and shirmohamadi, M (2004). Development of the TAM technology model in the Ministry of Interior.Journal of management knowledge. 5(568): 113-131.
https://jmk.ut.ac.ir/article_11569.html
Momani, Al. M (2020). "The unified theory of acceptance and use of technology: A new approach in technology acceptance." International Journal of Sociotechnology and Knowledge Development. 12(3): 79-98.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3630935
Mondal, P., Basu, M. and Bhadoria, P (2011). "Critical Review of Precision Agriculture Technologies and Its Scope of Adoption in India." American Journal of Experimental Agriculture. 1: 49-68.
https://journaljeai.com/index.php/JEAI/article/view/1109
Rao, V. M (1996). "Agricultural development with a human face: experiences and prospects." Economic and Political Weekly. A50-A62.
https://jtropag.kau.in/index.php/ojs2/article/view/1093
Rezaeian, A (2005). Fundamentals of Organizational Behavior Management. Tehran. Samt Publications. 495 pages.
Robert, P.C (2002). "Precision agriculture: a challenge for crop nutrition management." In Progress in Plant Nutrition: Plenary Lectures of the XIV International Plant Nutrition Colloquium (pp. 143-149). Springer, Dordrecht.
https://link.springer.com/chapter/10.1007/978-94-017-2789-1_11
Sharifzade, A (2006). "Explaining mechanisms of strengthening the Iran's agricultural research system." Ph.D. dissertation, University of Tehran, Iran.
https://eric.ed.gov/?id=EJ929497
Sharma, S. C (1991). "Technological change and elasticities of substitution in Korean agriculture." Journal of Development Economics, 35(1): 147-172.
https://sharma.siu.edu/vita.pdf
Silaban, D. P., Jaunada, M., Ferdinand, F (2020). "Perceived Risk & Intention to Purchase from Overseas Sellers in Shopee: Jabodetabek Consumer Perspective." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) 7(2): 259-271.
https://www.researchgate.net/publication/344363344_Perceived_Risk_Intention_to_Purchase_from_Overseas_Sellers_in_Shopee_Jabodetabek_Consumer_Perspective
Strauss, J., Barbosa, M., Teixeira, S., Thomas, D. and Junior, R.G (1991). "Role of education and extension in the adoption of technology: a study of upland rice and soybean farmers in Central West Brazil." Agricultural Economics, 5(4): 341-359.
https://www.sciencedirect.com/science/article/pii/016951509190027I
Swinton, S. M. and Lowenberg-Deboer, J (2001). "Global adoption of precision agriculture technologies: Who, when and why." In Proceedings of the 3rd European Conference on Precision Agriculture. 2: 557-562.
https://www.researchgate.net/publication/228911901_Global_adoption_of_precision_agriculture_technologies_Who_when_and_why
Thomas, T. D., Singh, L. and Gaffar, K (2013). "International Journal of Education and Development using Information and Communication Technology (IJEDICT)," 9(3): 71-85.
 http://ijedict.dec.uwi.edu/
Zarea Bidaki, F (2019). Social penetration and its impact on individuals' lives in society. The first international conference on sustainable development and mental-social health, Isfahan.
http://con.daneshpajoohan.ac.ir/p/Article5_12
 
 

Files

History

  • Receive Date: 30 August 2022
  • Revise Date: 05 May 2024
  • Accept Date: 07 May 2024

Share

How to cite

Statistics